Interview: Influencing Business Strategy Through Design

by April 2, 2009

I recently had the pleasure of answering a few questions from Jean Feigenbaum at the User Interface Resource Center about the Influencing Strategy by Design courses I've been teaching with Tom Chi.

Influencing Business Strategy Through Design: an interview with Luke Wroblewski


Wroblewski believes designers have valuable — but largely untapped — abilities that can be put to good use in the boardroom as well as in the studio. He believes that designers just need to learn how to apply their unique problem-solving and visual communication skills to better participate at a strategic level. In this interview, Luke talks about how designers can leverage their unique talents to influence product strategies, how they can use data to communicate abstract concepts, and why they should take a more proactive stance to help organizations and clients reach strategic goals.