Strategy with Design Article

by August 17, 2006

This week OK/Cancel published an article in which I explore some of the factors that may be responsible for increasing the value of design in business strategy today. Take a look: Strategy with Design

From BusinessWeek to Davos, design is being heralded as an essential contribution to successful corporate strategy and innovation. But it wasn’t that long ago that many corporations only thought of design as a way to “make things pretty”. So what’s changed in the last several years that gave designers a seat at the boardroom table and why do we have technology and information overload to thank for it? Read more...