As the number of eReaders grows, their increased presence may result in more "convenience use" of the Web. When an eReader is the closest device with a browser, chances are people will use it to get online. So with that in mind, let's look at the latest data on eReader and eBook use.
- In 4Q10, the worldwide eReader market more than doubled from the previous quarter, with more than 6 million units shipped for the quarter, bringing the full-year total to 12.8 million units shipped. (source)
- The share of adults in the United States who own an e-book reader doubled to 12% in May, 2011 from 6% in November 2010. (source)
- Among adults who do not have an eReader, just more than one in 10 -or 12%- said they were likely to get one in the next six months. (source)
- Amazon continued to lead the eReader market holding just over 48% share in 2010 overall. Pandigital edged out Barnes and Noble for the number 2 spot in 4Q10. Worldwide Sony Reader shipments grew 80.7% during 4Q10 and exceeded 800,000 units for 2010. (source)
- Less than four years after introducing Kindle books, Amazon.com customers are now purchasing more Kindle books than all print books [hardcover and paperback] combined. (source)
- In 2010 Amazon sold 115 Kindle books for every 100 paperback books. (source)
- eReader shipments were also up more than 325% from 2009 when roughly 3 million units shipped. The strong growth reflects a more competitive offering as well as widening interest in the category, including a boost from media tablet press and much lower pricing.
- More publishers are now supporting Apple's iBook format called ePub versus Amazon's Kindle format. (source)
- 100 million books have been downloaded from Apple's iBooks in less than a year. (source)
- 35% of eReader owners said they use their devices while watching television. 61% of eReader owners use their device in bed. (source)
- eReader owners indicated only 15% of their eReader time was spent watching TV, 37% of their device usage time in bed. (source)