Obvious Always Wins

by February 6, 2018

Obvious Always Wins


Oct 12, 2016 at Google Conversions, Dublin Ireland


Clients, stakeholders, and users all want "obvious" easy-to-use designs that help them achieve their goals. But making obvious interfaces isn't as obvious as it seems, especially when lots of stakeholders and users are involved. In an in-depth walk through of a major redesign for a large-scale mobile application, Luke Wroblewski will take you behind the scenes to explore the thinking, processes, and iterations that go on behind the scenes of an obvious design change.

Presented at: