I’ve recently been analyzing several Twitter usage studies for my Impact of Social Models talk at IDEA09. Since most of these studies explore similar questions, I thought it would be interesting to look at the similarities (and differences) in their answers.
Contribution
- 5% of users account for 75% of all activity (June 2009 study of 11.5M users)
- 10% account for 86% of activity (June 2009 study of 11.5M users)
- 10% account for 90% of activity (May 2009 study of 300,542 users)
Frequency
- 85.3% of users update less than once a day (June 2009 study of 11.5M users)
- Average user updates .97 times a day (June 2009 study of 4.5M users)
- Average user updates .37 times per day activity (May 2009 study of 300,542 users)
Conversations
- 37.55% of updates are directed “@” communication (August 2009 study of 2,000 updates)
- 37.95% of updates are directed “@” communication (June 2009 study of 4.5M users)
- 25.4% of updates are directed “@” communication (January 2009 study of 309,740 users)
- 8.7% of updates are re-tweets (August 2009 study of 2,000 updates)
- 1.4% of updates are re-tweets (June 2009 study of 4.5M users)
Inactivity
- 21% of users have never posted an update (June 2009 study of 11.5M users)
- 54.88% of users have never posted an update (June 2009 study of 4.5M users)
- 50.4 % of users have not updated status in past 7 days (June 2009 study of 11.5M users)
- Over 50% of users have not posted an update in past 74 days activity (May 2009 study of 300,542 users)
Sources