A number of UX Book Clubs around the world have taken up Web From Design: Filling in the Blanks as group reading material. Most recently book clubs in Ithaca, Toronto, Warsaw (photo from ndemi), and Atlanta.
In support, I've video conferenced with a number of groups and my publisher, Rosenfeld Media, has been sending books for free to club organizers (paperback to US clubs, digital editions to clubs outside the US) and providing 30% discounts to book club members.
If you are interested in joining a UX Book Club in your area, check out the resources available online.