Event & Discount Code: Web App Summit 2009

by March 26, 2009

Web App Summit 2009On Sunday April 19th I'll be presenting a full-day workshop at the UIE Web App Summit in Newport Beach, CA on Web Application Form Design. On Monday, April 20th, I'll be giving a 90 minute presentation as well.

If you’re interested in attending, feel free to use my conference discount code LUKE when you register, and you'll get $50 off a day. Register for all 4 days, and you'll get a free iPod nano too!

Web Application Form Design (workshop)

In the world of Web applications, forms bridge the gap between people and your product or service. From registration forms that welcome new customers to checkout forms that finalize e-commerce transactions, web forms frequently broker crucial online interactions.

We’re bringing back Luke Wroblewski, author of the top-selling book, Web Form Design: Filling in the Blanks, to deliver an updated version of last year’s top-rated full-day workshop on form design. Luke will walk you through design considerations and best practices of form design culled from international site-tracking, usability testing, eye-tracking studies, and over twelve years of designing web applications.

You’ll see how the interaction and visual design of web forms can make the difference between acquiring a customer, enabling participation, completing a transaction, or not. Luke will explore best practices for all types of form interaction, from plain old HTML through the highly interactive capabilities of Ajax components.

Through presentations, discussions, and hands-on exercises, you’ll learn how label alignment, primary & secondary actions, help systems, inline validation, smart defaults, selection dependent inputs, and more can support or impair different aspects of user behavior. You’ll gain a solid understanding of the best practices for your application’s specific contexts, so you can move from your form’s business goals, user needs, and context to actionable solutions.

After this seminar, you'll never look at Web forms the same way again. This seminar is perfect for anyone who wants their applications’ forms to deliver a succinct and crisp user experience.

Hope to see some of you there!