Common Visual Design Misconceptions

by November 5, 2008

In Communication Design column in UXmatters this quarter, I expanded on my thoughts about common misconceptions about the role of visual design that are still prominent in the beliefs of executives, product leaders, engineering managers, and marketing professionals.

Check out the article at UXmatters: Common Visual Design Misconceptions

Though visual designers might face different hurdles in particular product domains and at different points in their careers, there are three common misconceptions that surface quite frequently:

  • Visual design is about making things look pretty.
  • Making things pop more can improve visual design.
  • It’s possible to evaluate visual design in pieces.

Is there anything team members can do to illustrate certain beliefs are wrong? What could they do to demonstrate the truth about visual design to coworkers and stakeholders?

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