Event: Berkeley Chapter Society for Technical Communication

by October 7, 2008

Berkeley ChapterOn Wednesday October 8, 2008, I'll be speaking at the Berkeley Chapter Society for Technical Communication in Oakland, CA about Content Page Design Best Practices.

  • Wednesday, October 8, 2008: Content Page Design Best Practices
  • 6:00 pm: Networking, conversation & dinner
  • 7:15 pm: Presentation
  • Highlands Country Club, 110 Hiller Drive Oakland, California

From the official description

“In today's social, distributed, search-driven Web, customers are finding their way to Web content through an increasing number of distinct experiences. Yet when people arrive at most Web pages, the experience they get isn't optimized for this context. Instead, the vast majority of content pages online remain more concerned with their own context than the context of their users: where did a user arrive from and where are they likely to go next? These pages remain designed as if they were primarily accessed from a Web site's home page or a carefully thought-out selection from the site's information architecture.

To address these issues and more, this talk outlines a set of best practices for Web content page design that focuses on appropriate presentations of content, context, and calls to action. Specifically: how can content be optimized to meet user expectations as they arrive from a diverse number of access points; what is the minimum amount of context required to frame content appropriately; how can the most relevant calls to action be presented to maximize user engagement? Applying these considerations enables information architects to deliver content experiences that take full advantage of emerging opportunities online and the existing assets within their Web sites.”

Hope to see some of you there!