Data Monday: US Smartphone Market

by November 1, 2010

US smartphone market share numbers for the third quarter of 2010 are out. Here's the latest data on Android, iOS, and RIM's share:

  • Four of the top five handset models bought by US consumers (in Q3 2010) were smartphones: Apple iPhone 4 (smartphone), BlackBerry Curve 8500 series (smartphone), LG Cosmos (messaging phone), Motorola Droid X (smartphone), HTC EVO 4G (smartphone). (NPD source)
  • Android OS was installed in 44% of all smartphones purchased in Q3 2010 -an increase of 11 percentage points since Q2. (NPD source)
  • Apple iOS held relatively steady rising one percentage point to 23%. (NPD source)
  • RIM OS fell to third position declining from 28 percent to 22%. (NPD source)
  • Android is up 1,309% worldwide from this time last year, taking over 43.6% of the US smartphone market in Q3 2010. (Canalys source)
  • Apple captured 26.2% of the US smartphone market in Q3 2010 and jumped into the lead when it comes to hardware. (Canalys source)
  • RIM OS had 24.2% of the US smartphone market in Q3 2010. That's a swap from last quarter, where BlackBerries beat iPhones 32 to 21.7%. (Canalys source)